i love the heatwave tips that are being put round by bored health service press offices -

it's stuff you would never have dreamed of, like...

OPEN THE WINDOWS - my god! thank you! what a novel idea!

DRINK LOTS OF COOL DRINKS - oh yes! that would cool us down and make us less thirsty!!  wow!

STAY OUT OF THE SUN - no way! you mean, if you stay in the shade, you won't get so hot? fantastic!

other tips include keeping an eye on elderly neighbours.
now that's all well and good but i can imagine what people near me would think as they sit back in their bathchairs with next to nothing on, next to wide open windows, and i pop my head through ...
and anyway, if i go round to them all, i'm going to be extremely hot and knackered, and ignoring all the other advice, so ...

anyway, here's my advice.
get down to the freezer compartment at the supermarket and get a box of classic magnums.

cool idea, eh?